Business

3 Tips when branding your business with custom stickers

Branding has become a true buzzword. A quick Google search will deliver 830,000,000 results. How are you meant to find the perfect branding solution for your business without drowning in options? 

In this article, we will help you bring your branding strategy back to basics. Branding is not just visual, but happens in the minds of a customer. It is the feeling of having made the right decision by trusting a certain business and knowing what to expect when making a purchase from a certain brand name. Among the most powerful associations are high-quality, consistency and familiarity. 

But how can sticker printing help you achieve that? They are a way to communicate exactly these associations to your customers. The most powerful brands can contain all of these feelings in a logo or even a brand color. When used right, stickers can become a symbol for your brand. Want to learn how to achieve that? Then read on. 

1. Define your objective 

Think about what you want to achieve by using custom stickers. Increase the reach of your business? Brand your vehicle fleet or shop windows? Get stickers made for a special industry event? Highlight a limited edition range or announce the release of a new product line? There are hundreds of possibilities you can use stickers for.

Read More About:  imoch.org

Defining your objective can help you find out what type of sticker you need. If your overall goal is to improve your branding, you can even use stickers to create a coherent unboxing experience for your customers. This way, you can turn every step of the post-purchase process into an interaction with your brand. 

2. Choose high-quality materials 

When you first research custom sticker printing, opt for a company that can offer a wide selection of materials. This will give you ultimate flexibility when it comes to your objective. Depending on the goal you have, different materials will work best for you. 

Custom vinyl stickers, for example, come in many different effects like silver, gold, glitter and holographic. These are ideal for branding a high-quality, luxurious brand that offers premium products. Vinyl stickers are waterproof and scratch-resistant, making them ideal for indoor and outdoor uses. 

Are you after a more eco-friendly touch? Many sticker makers offer amazing biodegradable materials that will decompose within 12 weeks. Use these, if your brand is environmentally conscious, or you want to add logo stickers to your compostable packaging materials.  Visit this site: f95 zone

3. Include free stickers with every purchase 

No matter what industry you are in, if your goal is to increase your reach, this tip is for you: add free stickers with every order or purchase. Stickers have a particular allure that lets us perceive them as gifts, rather than advertising tools. 

Gift-giving has an established place in marketing because it evokes positive emotions associated with a brand. The difficulty here can sometimes be to keep the balance between the cost of a gift and a positive return on investment. With stickers, you do not have to worry about that. Especially when you order them in bulk, an individual sticker will only come to a few cents. 

On top of that, receiving a gift plays with the so-called rule of reciprocity. It means that when we are given a gift, we want to return the favor and re-pay the person or institution that gave us a gift. In a business context, this can be a repeat purchase, a post on social media or a recommendation. Free stickers also make your customers more likely to use them on their personal devices. Just think about your logo being used as phone or laptop stickers, reaching an exponential number of people per customer. 

What do you think? Do you want to give custom stickers a try and take your branding to the next level? We cannot wait to see what you will create. Feel free to share your experience or any questions in the comments below. 

Related Articles

Back to top button