Instagram has a big advertising audience with billions of users, giving brands a huge reach. When investigating new products or services, more than 36% of B2B decision-makers utilize Instagram.

Whether you’re just starting or a seasoned pro, these Instagram marketing tips for 2022 can help you ramp up your Instagram approach.

Set your goals

Every social media site is a tool. However, you can’t properly utilize those tools unless you know what you’re trying to produce.

To various marketers, Instagram marketing might imply different things. Are you attempting to:

1. Establish an internet presence for your company?
2. Raise brand awareness?
3. Fresh leads?
4. Create a name for yourself as a market leader?
5. Sell things straight from the app?

You might choose to mix and match a few aspects. But you’re unlikely to get there unless you know where you want to go with your Instagram strategy.

Use a business account

Before you get started, you must have a creator account or a business account on Instagram. A business account enables you to connect to things that a personal account does not, such as:

• Insights from Instagram 
• Instagram advertisements 
• Instagram shop 
• Inboxes for primary and secondary messages

On your profile, provide contact information and a call-to-action button.

A creator account comes with its own set of perks for influencers and content creators. However, for most marketers, a business account is the way to go. If you haven’t already done so, return to the top of this page and convert your account.

Know your target audience

When evaluating how to sell on Instagram, a little preliminary study will help you figure out who you can target the most effectively. For instance, Hootsuite Instagram demographics post reveals that:

• Instagram’s most active users are between the ages of 18 and 29.
• The largest Instagram market is the United States.
• Instagram is used by more city dwellers than their suburban equivalents.

When you have to make a choice about your target audience for advertising, this will be crucial.

Optimise your Instagram profile

Your Instagram bio has only 150 characters to make a good first impression, show your brand identity, and explain to people why they should care about following your account. You must do a lot with this small space. 

Your Instagram bio has only 150 characters to make a good first impression, show your brand identity, and explain to people why they should care about following your account. You can just do a lot with this small space. There is more section on your Instagram profile to tell about your brand and help people know about you. They are listed below. 

Your name: 30 characters long and is included in the search.

Your handle: also known as your username. Searchable for up to 30 characters.

Category: A business feature that informs people without using up all of your bio characters.

Contact info: To tell LetT them know where they can find you.

CTA buttons: Give Instagrammers a way to communicate with you right from your profile page 

Your web address: You may modify the clickable URL as frequently as you like.

Choose the best profile picture

Your Instagram profile photo should be your branding for most companies. This adds credibility and allows people to see who you are at a glance.
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Your Instagram profile photo is cropped to a circle with a diameter of 110 pixels and displayed at 110 by 110 pixels. However, because it’s 320 by 320 pixels, you should submit a file size to ensure it appears fine even if Instagram changes how profile photos are presented.

Create aesthetically appealing content 

As Instagram is a visual platform, your postings must be visually appealing. You don’t need expert photography equipment, but at the very least, your images and videos should be crisp, well-composed, and in focus. 

If you’re utilising visuals other than photos, such as infographics or animations, make sure they’re crisp, clear, and appealing to the eye. 

More importantly, your visual content must be engaging. Great photographs are fantastic, but they won’t engage followers if they convey a narrative or make people interested. To tell you, videos perform better than images today, video making today is not as difficult as it was  prior. What you have to do is make recordings, use an Instagram video editor and get creative with your videos. 

Yet confused about what to post? Here are a few suggestions: 

• Behind-the-scenes posts
• Quotes and text-based images
• Regrams and UGC
• Instructional posts
• Videos
• Reels

Make wonderful captions

Though Instagram started as a visual medium, you must pay attention to your captions. Your brand’s voice is equally as vital as its visual appearance. It should be consistent between posts, much like your images.

You may use Instagram Video Maker captions for everything from a fast joke to elaborate narration because they can be up to 2,200 characters long. 

However, only the first two lines of text are displayed in the news stream without touching further.

Here are the Instagram lengths that you must keep in mind. 

• Organic posts: 138–150 characters
• Instagram ads: 125 characters

Make good use of hashtags

Hashtags are a great technique to make your content more visible and findable.

In an Instagram post, you may include up to 30 hashtags.
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But that’s probably not something you’d want to do.

Each post should include between five and nine hashtags. More than that may appear hashtag stuffing, a spam tactic that may annoy your fans.
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Worse, if you employ unnecessary or repetitive hashtags, people may opt to ignore your content for that tag.

For most benefits, choose hashtags that:

• Relevant to your post
• Niche-specific
• Do not seek like- or follow- swapping

Take advantage of Instagram stories

Instagram Stories are used by half of all businesses. Instagram stories are an important element of any smart marketing plan.

Instagram Stories are only available for 24 hours. Followers expect the stories to be authentic and impromptu. They allow you to connect with your audience and build a relationship.

Over to you

Hope this blog helps you understand how to use Instagram wisely for your business. The platform gives many scopes, and you must know how to use it generously.